I
purchased a Ford Eco no Van, and put a bathtub
with deck and splashes, one vanity with three different
lavatories, and at the back of the van, I put two
vanities of lesser quality. I drove to the job
sites of houses under construction. Our task: sell
marble vanities with lavatories instead of "Formica"
with Shuddered rims and separate lavatories. We
priced our product by telling the potential customer
how much more we were than their normal purchases.
The product was an instant success. Note: the customers
now desired the product, but the manufacturing
process left much to be desired. |